Dedicated to art in all its forms, Phi is a multidisciplinary arts and culture organization that cultivates all aspects of creation, development, production and dissemination. Phi is at the intersection of art, film, music, design and technology. Through eclectic programming and a strong emphasis on content creation, Phi fosters unexpected encounters between artists and audiences.

Headquartered at the Phi Centre in Montreal Canada, Phi was created by Director and Founder Phoebe Greenberg.

A fundamental generosity, and enthusiasm for the arts, culture, ideas and people are qualities shared by our talented, hard-working staff. Every valued member of our team embodies our mission with his or her own expertise, a contagious energy, spontaneity, imagination and spark. As for our Founder/Director Phoebe Greenberg, the best illustrations of her personality and her creative vision are our projects.

Phi founder Phoebe Greenberg is an artist, visionary and businesswoman. With a background in theatre and performing arts, in 2007, her passion for art inspired her to launch DHC/ART Foundation for Contemporary Art. Subsequently, she extended her vision by conceiving and spearheading the building of the Phi Centre. Phoebe is actively involved in the day-to-day evolution of the Phi Centre and serves as both Artistic and Creative Director of most of the Phi Centre’s wide range of projects.

It’s simple – the Phi Centre is an antenna. Our passion is to bring global ideas to Montreal and showcase Montreal ideas to the world.

Our programming inspires, challenges and innovates by exploring new territories in the digital age. Musical performances, film screenings, interactive exhibitions, guest-curated installations, artist talks, master classes and multidisciplinary mixes showcase an eclectic range of experiences.

Our world-class team and adaptable spaces create convergence. These many avenues of creative choice bring spontaneity to our unique and engaging programming, which is in constant evolution.

Our DNA embodies excellence, but we live slightly off the beaten path. Aesthetics vary, yet featured artists are bold, provocative and authentic – whether their vibe is edgy, surprising, passionate or delightfully absurd.

With a top of the line recording studio, editing suites and our full HD webcasting capabilities, we have all the tools necessary to be the one-stop destination for a wide range of artists, producers and cultural innovators.

The Phi Centre’s central data hub links all of our spaces. This interconnectivity allows for a full duplex experience from one space to another, digital video and audio feeds and live recording.

With our Virtual Reality Garden, we are also a top destination for virtual reality experiences. This permanent installation features a curated selection of some of the best virtual reality works available, with content and themes changing every few months.

Located in Old Montreal in a meticulously-restored heritage building, the multifunctional Phi Centre buzzes with activity and interconnectivity. Our spaces include an art gallery, cinema, theatre, performance space, production facilities and more -- all housed within an acoustically-pristine environment.

Contemporary design interacts with the building’s original architecture, creating a fluid, harmonious and creatively fertile mix. Our spaces dialogue with one another, and can easily adapt to a project's needs.

Our headquarters serve as neutral artistic territory; a welcoming canvas for new ideas to be developed, nurtured and disseminated.

The Phi Centre is committed to sustainability, awareness and environmental health.

Our LEED® Gold Certified building is 45 percent more energy efficient than the standards set by the Model National Energy Code for Buildings.

Here are some highlights of our green approach:

Green and White Roof

Our roof includes a green roof and terrace. The rest of its surface is made of highly-reflective white material that reduces an urban heat phenomenon known as the "heat island effect." This reduces our building’s cooling loads while increasing our insulation and potential storm water retention.


Water Efficiency

As part of our initiative to reduce plastic bottle dependency, filtered water fountains throughout the building are refill stations for personal water containers. Our low-flow fixtures and toilets reduce the Phi Centre’s load on the city’s infrastructure.

Energy Efficiency

The Phi Centre's high-performance building envelope reduces energy waste and minimizes demand on our Heating, Ventilating and Air Conditioning systems. By redirecting extracted heat or cold where it is needed, rather than dumping excess hot or cold air into the outside atmosphere, our HVAC system optimizes energy use.


When the Phi Centre was built, the project reused 75 percent of the 1861 building's existing walls, floors and roof. Exposed brick and beams showcase historical features while reducing construction materials.

These qualities, among others, earned us a prestigious award from L’Ordre des architectes du Québec (OAQ): a Prix d'excellence en architecture in the category Reconversion et recyclage (ex æquo).

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