“When digital and real worlds meet the effect can be magical.”
– Hector Harkness, Associate Director, Punchdrunk International
Believe Your Eyes is a multi-sensory experience that defies traditional storytelling convention, presented in parallel with the Lucid Realities exhibition. Thrilling and unnerving, the experience uses innovative techniques to immerse participants in a ghostly dreamscape.
Punchdrunk are well-known for creating ambitious immersive productions such as Sleep No More, a show that continues to perform to sell-out audiences in New York and Shanghai. They recently announced a new show in London, Kabeiroi which invites audiences on a two person adventure across the city. Believe Your Eyes is an intense VR experience that takes place over five minutes.
A 360-degree theatrical experience, Believe Your Eyes plunges viewers into a breathtaking journey that engages the senses. This 4D experience blurs the lines between the physical and the digital. Developed through an collaborative partnership between Punchdrunk International and Samsung Electronics America, the piece was recently awarded a prestigious Silver Lion in the Entertainment Category at this year’s Cannes Lions Festival of Creativity. It has already wowed audiences in New York and at Miami Art Basel, but will be unveiled for the first time in Canada when it opens at the Phi Centre on September 15.
Believe Your Eyes was created by Punchdrunk International, Associate Director Hector Harkness and Creative Associate Kath Duggan alongside Artistic Director Felix Barrett.
Please note that the experience is only available in English.
When buying a ticket for this experience, enjoy a discounted rate of $20 for the Lucid Realities exhibition.
View all essential information about the experience.
Photo courtesy of Samsung Electronics America.