Past Event

Hyperstition: Mapping the architecture of hype and its vectors of development.

Doors: 6:45 PM
Talk: 7 PM

Talk: $20 ($15 students and seniors) (SOLD OUT)
Talk + Meet and greet: $122.98
Taxes and fees included

Where: Space D (4th floor)
General Admission

Phi and THEFINEPRINT welcomes trend forecaster, artist and writer Emily Segal at the Phi Centre, for an exclusive keynote talk on the concept of Hyperstition.

Emily Segal (b. 1988, New York, NY) is an artist, writer, and strategist. She is the co-founder of Nemesis Global, a think tank for cultural research based in Berlin, Helsinki and New York. Previous to Nemesis, she was a founder of the collective and trend forecasting group K- HOLE (2011 to 2016). Their term "normcore" was shortlisted for the Oxford English Dictionary's Word of the Year in 2014. K-HOLE's work has been presented at galleries and museums internationally, including the Serpentine Gallery and MoMA PS1.

As a strategist, Emily has worked on projects for Comme des Garcons, Prada, The Metropolitan Museum of Art, Uniqlo, Target, Beats, and many others. She was named one of Fast Company’s 100 Most Creative People in Business and served as a member of the World Economic Forum’s Global Agenda Council on the Future of the Consumer Industries.

Hyperstition is a term coined in the 1990s to describe fictions that make themselves true – a form of automation in their own right. Emily Segal’s research at Nemesis recasts the concept of Hyperstition in the contemporary moment, mapping the architecture of hype and its vectors of development.

Note that it is possible to purchase a special ticket to a private meet & greet cocktail with Emily Segal including:

  • 1h pre-opening of doors;
  • 1 alcoholic beverage;
  • Personal meet-and-greet with Emily Segal;
  • Limited access and number of people;
  • Networking opportunity with the different creative companies present;
  • A copy of the latest issue of THEFINEPRINT per person;
  • Ticket for the conference.
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