The #imnotcockyimconfident campaign:
“I’m not cocky I’m confident” is not to be perceived as being cool or pretentious. It’s to remind and motivate all who wake up every day and face challenges. For those who work hard and strive for greatness in what they believe in. For those who set goals and want to accomplish them. For those who are misjudged because they are disciplined and have sacrificed in order to stay on a positive path. For those who focus on what’s important and are not distracted by life’s temptations.
Okinx will be donating to causes relating to the themes of their t-shirts:
- Proceeds from the "Equality" t-shirts will be going towards The Canadian Race Relations Foundation.
- Proceeds from the sale of the "Pride" t-shirts will go to GRIS Montreal.
- Proceeds from the "Love" and "Faith" t-shirts will go to the Canadian Cancer Society.