Inspired by the society in which we live and its current issues, Atelier New Regime wants to challenge the popular notion of success. Through a multidisciplinary installation, the collective will present a juxtaposition of elements representing success as society teaches us and elements that go against this popular notion, inviting people to reflect on what's important to them. Are we pursuing success at the expense of our happiness?

Trapped will be launched during CONTRASTES, a multidisciplinary happening presented as part of the 15th edition of Nuit blanche à Montréal. Until March 15, visitors will have the opportunity to witness this creation of Atelier New Regime, and to shop for new items from the collective which will also be available at the Phi boutique.

Background visual credit: Atelier New Regime

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Atelier New Regime

Atelier New Regime is a streetwear label created and headquartered in Montreal.

In 2009, it began as a passion project and outlet for self-expression. With a hustler’s spirit at its core, the team designed in a bedroom, stocked t-shirts in a basement and sold them out of their trunks. The love for art, design, photography, and street culture turned three dreamers into a collective of creatives who challenge themselves to offer design-conscious pieces and innovative experiences.

Recognized for its refined aesthetic, prominent slogans and striking use of the colour orange, ANR prides itself in representing creativity, freedom and passion.

Over the years, the label has become a vessel for the collective to explore freedom through art, which has become an underlying theme of the brand’s narrative.Through multidisciplinary design, Atelier New Regime aims to inspire people to reach their full potential by creatively pushing their limits, to change their world and the world around them.